Estephany Escobar
From Breaking News and Building Brands:A professional communicator ready to tell the next best story.
About
Estephany Escobar is a bilingual media professional with nearly a decade of experience turning complex stories into compelling narratives. From live hurricane coverage to community spotlight series, she has built her career on one skill that translates everywhere: making people care about the story.
Born in Colombia and raised in the United States, Estephany operates fluently across two languages, two cultures, and every platform in between. Her broadcast journalism career has sharpened her instincts for pitching stories, crisis communication, audience engagement, deadline execution, and visual storytelling.
Now she is bringing that same energy to strategic communications, applying her journalism instincts, her research, relationship-building and visual storytelling skills to elevate brands.
Quick Facts
- 📍Charlotte, North Carolina
- 🌎Bilingual: English & Spanish
- 📺7+ years in broadcast journalism
- 🎯PR, Communications & Marketing
- 🏆Tropical Storm Helene crisis coverage
Visual Storytelling Samples
A selection of broadcast reels from nearly a decade of visual storytelling and audience engagement.
Government and Education Stories
Bilingual Stories
Sports Stories
Experience
Bilingual communications professional with 14 years of experience in filming, brand storytelling, social listening, creative video content creation and community outreach.
Content CreationProject ManagementExternal CommunicationSpanish Language SkillsAdobe PremiereBrand AmbassadorSocial ListeningSocial Media ManagementFinal Cut ProBrand StorytellingInclusive CommunicationsCommunity Outreach
June 2019 to Present
Multimedia Journalist (MMJ) / Fill-in Anchor
Spectrum News, Charlotte, NC
- Pitch five compelling stories per week on education, local government, current events and community concerns generated from research, social listening and community relations
- Conduct on-camera interviews in English and Spanish, capture engaging video and write stories for a 24-hour TV news channel under strict deadlines
- Coordinate content creation and lead creative direction of stories through planning, script writing and video editing, generating 156 character-driven stories per year
- Execute crisis coverage in the aftermath of Tropical Storm Helene, gathering content efficiently, initially traveling four hours daily to deliver timely and vital information in an area without cell phone service
- Produce captivating written content in English and exclusive video content in Spanish for a website with 7% engagement increase over the past 12 months
- Lead team efforts and represent brand, anchoring live and recorded newscasts for a statewide audience
- Deliver clear, concise messages in live and recorded formats during evolving crises coordinating with elected officials, law enforcement and interested parties
- Create bilingual social media posts incorporating pictures and videos that drive engagement with diverse communities
June 2014 to June 2019
Reporter / MMJ / Producer / Fill-in Anchor
KXXV-TV, Waco, TX
- Curated stories about current affairs focusing on education, local government, law enforcement and courts
- Produced more than 800 news segments, captured video, wrote stories and edited video independently
- Planned, organized, and presented captivating daily coverage of the prominent month-long Waco Biker Shootout trial across TV and social media channels
- Spearheaded a livestream in Spanish providing Hurricane Harvey safety information on a Facebook page with 300,000 followers
- Assembled a 30-minute newscast, writing content, managing photographers and anchoring live
- Earned media honor roll recognition from two school districts for fair and balanced reporting
- Ranked among the top three journalists for highest weekly Facebook engagement in Central Texas
- Served as station brand ambassador and emcee at community events and schools, strengthening organizational presence and relationships with community members
June 2012 to March 2014
Multimedia Journalist (MMJ)
WHSV-TV3, Harrisonburg, VA
- Generated story ideas and covered developing stories for TV and web live, providing time-sensitive information for audience
- Spearheaded efforts to create bilingual stories, increasing engagement with Hispanic community
- Developed on-air presence by covering breaking news and presenting visually interesting stories
Education
University of Wisconsin - Madison
Bachelor of Arts in Journalism & Mass Communication
Emphasis: Strategic Communication & Reporting
Study Abroad Program in Rennes, France
Activities & Honors
- Runner-up, RTDNAC Multimedia Journalist of the Year (2022)
- Master of Ceremonies, Waco Charro Day Festival (2014-2017)
Get in Touch
Interested in working together? Whether you need a bilingual communications strategist, a media relations partner, or a storyteller who knows how to connect with audiences, let's talk.
Connect
X (Twitter)→@EstephanyNewsInstagram→@EstephanyNewsTikTok→@EstephanyNewsFacebook→@EstephanyNewsLinkedIn→Estephany Escobar
For press inquiries or collaborations, reach out via the form or email directly at estephany.escobar@gmail.com