Estephany Escobar
From Breaking News and Building Brands:A professional communicator ready to tell the next best story.
About
Estephany Escobar is a bilingual media professional with nearly a decade of experience turning complex stories into compelling narratives. From live severe weather coverage to community spotlight series, she has built her career on one skill that translates everywhere: making people care about the story.
Born in Colombia and raised in the United States, Estephany operates fluently across two languages, two cultures, and every platform in between. Her broadcast journalism career has sharpened her instincts for pitching stories, crisis communication, audience engagement, deadline execution, and visual storytelling.
Now she is bringing that same energy to strategic communications, applying her journalism instincts, her research, relationship-building and visual storytelling skills to elevate brands.
Quick Facts
- 📍Charlotte, North Carolina
- 🌎Bilingual: English & Spanish
- 📺7+ years in broadcast journalism
- 🎯PR, Communications & Marketing
- 🏆Tropical Storm Helene crisis coverage
Visual Storytelling Samples
A selection of broadcast reels from nearly a decade of visual storytelling and audience engagement.
Government and Education Stories
Bilingual Stories
Sports Stories
Written & Digital Stories
A selection of published articles spanning education, public safety, health, community features, and bilingual reporting.
Features
Two U.S. citizens leave Middle East during family tragedy following Iran war
Apr 29, 2026
A Concord family returned from Lebanon earlier than planned after a deadly strike killed four relatives and escalated safety fears in the region.
HealthSurgeons develop virtual reality therapy to help amputees with pain
Apr 21, 2026
Two North Carolina surgeons developed a drug-free virtual reality therapy to reduce phantom limb pain for amputees.
Government & SafetyNo tax on tips, tax refunds
Apr 13, 2026
Coverage of policy changes and public reaction around no-tax-on-tips and tax refund proposals.
EducationParent, school leader react to Leandro case
Apr 4, 2026
Community members react to the ongoing Leandro education funding case and what it could mean for North Carolina students.
SportsImpact of sports betting two years after its legalization
Mar 21, 2026
Sports betting has brought millions in tax revenue while increasing help calls at gambling helplines.
EducationHow this Charlotte school is helping kids get better test scores
Mar 10, 2026
Charlotte-Mecklenburg Schools has goal to improve scores for K-2 students.
HealthWinter weather-related injuries increase as icy conditions remain
Jan 30, 2026
Doctors say they are seeing an increase in patients with injuries due to falls and winter sports.
EducationParents, students react to remote learning due to winter storm
Jan 28, 2026
Several school districts transitioned to remote learning due to the winter storm this weekend.
EducationSchool choice lottery results cause confusion, skepticism among parents
Jan 14, 2026
Glitches in the school choice lottery results concern parents at Charlotte-Mecklenburg Schools.
FeaturesPanthers superfans share excitement before playoff game
Jan 10, 2026
The Carolina Panthers face off the L.A. Rams Saturday in Charlotte, N.C.
BilingualRealtor from Venezuela reacts to capture of former Venezuelan president by U.S.
Jan 6, 2026
Venezuelan leader Nicolas Maduro was captured and brought to the U.S. on narco terrorism charges.
FeaturesFamilies cherish the last Santa letters sent by Cristina Grossu Biffle
Dec 31, 2025
Cristina Grossu Biffle, the wife of NASCAR legend Greg Biffle, sent 2,500 Santa letters to children this year.
FeaturesToys for Tots extends donation deadline to help children in all age groups
Dec 11, 2025
There is a need for toys for babies, toddlers and 11 to 16-year-old children.
EducationTeachers react to absences, request guidance following Border Patrol activity
Nov 20, 2025
More than 25,000 students were absent at Charlotte-Mecklenburg Schools Tuesday following immigration enforcement activity.
Government & SafetyMecklenburg voters to decide on sales tax increase for transit improvements
Nov 4, 2025
If passed, the sales tax would increase from 7.25% to 8.25%
HealthPublic health department offers SNAP contingency program at farmers markets
Oct 31, 2025
Funding for the food aid program is set to run out Oct. 31 due to the government shutdown.
EducationCatawba County hosts meetings to discuss potential school district merger
Oct 22, 2025
The potential merger would combine Catawba County Schools, Hickory City Schools and Newton-Conover City Schools into one.
Government & SafetyWIC funding past October remains uncertain amid ongoing shutdown
Oct 19, 2025
NCDHHS says funding for federal food assistance programs will be available through the end of the month.
BilingualProgram engages Hispanic older adults with dancing, talks and conversation
Oct 6, 2025
The Colombian Association of Charlotte is behind the Give Life to Your Years program.
Government & SafetyCATS adds new bike and UTV patrols following deadly stabbing
Oct 4, 2025
CATS announced Friday it will add bike and UTV patrols in transit areas.
Government & SafetyFamily of 4-year-old killed at home during car theft speaks out
Sep 23, 2025
The family of a 4-year-old boy killed during a car theft describes him as sweet and happy.
EducationStudent clubs aim to prevent violence
Aug 30, 2025
The SAVE Promise Club shares information and hosts activities to create a sense of belonging in school.
Helene CoverageSpruce Pine businesses reopening after Helene
Jul 23, 2025
DTs Blue Ridge Java on Lower Street was one of the damaged businesses after Helene.
Government & SafetyBuncombe County reboots post-Helene survey after delay from federal funding cuts
Jun 8, 2025
The CASPER survey, which was expected to happen in April, just wrapped up.
FeaturesMentoring group prepares women to complete first triathlon
Jun 1, 2025
The South Charlotte Chapter of Tri It for Life is training athletes for 12 weeks.
SportsHomeowners rent out houses to fans, players during PGA Championship
May 15, 2025
Some homeowners who live close to Quail Hollow Club rented out their houses for the prominent event.
Government & SafetyCharlotte launches new tool to help truck drivers find safe parking
Apr 8, 2025
The new tool has searchable parking lots, truck parking ordinances and interactive heat map.
BilingualNonprofit helps rebuild Swannanoa mobile home park after Helene
Mar 21, 2025
CORE, a nonprofit, has worked on 28 mobile homes in Swannanoa.
Helene CoverageCoffee shop temporarily pivots to coffee truck after Helene
Mar 11, 2025
A coffee shop severely damaged after Helene is temporarily operating out of a coffee truck.
Helene CoverageCouple went 4 months without power after Helene
Mar 1, 2025
Bill and Diane Merz live next to the Cane River, an area hit hard by Hurricane Helene.
HealthWalking pneumonia cases among younger children increasing
Dec 7, 2024
The Centers for Disease Control and Prevention says cases among 2- to 4-year-olds are on the rise.
Helene CoverageCounty offers voluntary buyout program for homes damaged by Helene
Nov 9, 2024
Mecklenburg County estimates 170 homes on the Catawba River floodplain were affected.
FeaturesBeer raises awareness about mobility tool for blind or visually impaired
Nov 4, 2024
White canes are mobility tools for the blind or visually impaired.
Helene CoveragePower and water return to neighborhood heavily impacted by Helene
Oct 17, 2024
The Botany Woods neighborhood in east Asheville had significant damage, and residents say at least one person died.
Helene CoverageFamily loses 11 members due to mudslides during Helene
Oct 15, 2024
The Craig family lost 11 family members in the Garren Creek Community.
Helene CoverageCouple displaced when Helene ravaged Bat Cave work to put lives back together
Oct 12, 2024
Alexandra Koch and her husbands home became unlivable after Helene.
BilingualRadio show shares nonpartisan voting information to increase Latino vote
Aug 29, 2024
Norsan Media and the Latino Civic Engagement Committee are behind this effort.
SportsN.C. rugby club wins national championship
Jul 23, 2024
The Charlotte Cardinals Rugby Club won the High School Boys National Championship for the club division.
SportsFans lament lack of security after Copa America brawl
Jul 12, 2024
The brawl involved fans of both teams and Uruguayan players.
SportsFans travel to support North Carolina in NCAA mens basketball tournament
Mar 22, 2024
UNC advances to the round of 32.
BilingualCampaña promueve el voto Hispano
Oct 4, 2023
Federación Hispana está detrás de la campaña
HealthSurrogacy expected to increase in a decade
Sep 12, 2023
Surrogacy is estimated to surpass $129 billion by 2032.
SportsPlayers react to U.S. soccer equal pay agreement
Aug 10, 2023
USWNT and USMNT earned the same at their World Cups.
HealthCounty aims to help increase access to health care
Mar 3, 2023
1 in 4 Mecklenburg County adults are without primary care
BilingualYoung bakers meet Ukrainian refugees their fundraiser supported
Dec 5, 2022
Ella Shelley and Ava Cipriani raised $1,800.
HealthFamily of race car driver provides 11 free colonoscopies in his memory
Apr 13, 2022
The family of a race car driver helped 11 people in need.
FeaturesGirls host cupcake fundraiser to benefit Ukraine
Apr 5, 2022
The girls raised $2,100 with the fundraiser.
Experience
Bilingual communications professional with 14 years of experience in filming, brand storytelling, social listening, creative video content creation and community outreach.
Content CreationProject ManagementExternal CommunicationSpanish Language SkillsAdobe PremiereBrand AmbassadorSocial ListeningSocial Media ManagementFinal Cut ProBrand StorytellingInclusive CommunicationsCommunity Outreach
June 2019 to Present
Multimedia Journalist (MMJ) / Fill-in Anchor
Spectrum News, Charlotte, NC
- Pitch five compelling stories per week on education, local government, current events and community concerns generated from research, social listening and community relations
- Conduct on-camera interviews in English and Spanish, capture engaging video and write stories for a 24-hour TV news channel under strict deadlines
- Coordinate content creation and lead creative direction of stories through planning, script writing and video editing, generating 156 character-driven stories per year
- Execute crisis coverage in the aftermath of Tropical Storm Helene, gathering content efficiently, initially traveling four hours daily to deliver timely and vital information in an area without cell phone service
- Produce captivating written content in English and exclusive video content in Spanish for a website with 7% engagement increase over the past 12 months
- Lead team efforts and represent brand, anchoring live and recorded newscasts for a statewide audience
- Deliver clear, concise messages in live and recorded formats during evolving crises coordinating with elected officials, law enforcement and interested parties
- Create bilingual social media posts incorporating pictures and videos that drive engagement with diverse communities
June 2014 to June 2019
Reporter / MMJ / Producer / Fill-in Anchor
KXXV-TV, Waco, TX
- Curated stories about current affairs focusing on education, local government, law enforcement and courts
- Produced more than 800 news segments, captured video, wrote stories and edited video independently
- Planned, organized, and presented captivating daily coverage of the prominent month-long Waco Biker Shootout trial across TV and social media channels
- Spearheaded a livestream in Spanish providing Hurricane Harvey safety information on a Facebook page with 300,000 followers
- Assembled a 30-minute newscast, writing content, managing photographers and anchoring live
- Earned media honor roll recognition from two school districts for fair and balanced reporting
- Ranked among the top three journalists for highest weekly Facebook engagement in Central Texas
- Served as station brand ambassador and emcee at community events and schools, strengthening organizational presence and relationships with community members
June 2012 to March 2014
Multimedia Journalist (MMJ)
WHSV-TV3, Harrisonburg, VA
- Generated story ideas and covered developing stories for TV and web live, providing time-sensitive information for audience
- Spearheaded efforts to create bilingual stories, increasing engagement with Hispanic community
- Developed on-air presence by covering breaking news and presenting visually interesting stories
Education
University of Wisconsin - Madison
Bachelor of Arts in Journalism & Mass Communication
Emphasis: Strategic Communication & Reporting
Study Abroad Program in Rennes, France
Activities & Honors
- Runner-up, RTDNAC Multimedia Journalist of the Year (2022)
- Master of Ceremonies, Waco Charro Day Festival (2014-2017)
Get in Touch
Interested in working together? Whether you need a bilingual communications strategist, a media relations partner, or a storyteller who knows how to connect with audiences, let's talk.
Connect
X (Twitter)→@EstephanyNewsInstagram→@EstephanyNewsTikTok→@EstephanyNewsFacebook→@EstephanyNewsLinkedIn→Estephany Escobar
For press inquiries or collaborations, reach out via the form or email directly at estephany.escobar@gmail.com